RESEARCH INTERESTS

Brian's substantive research interest lies in the areas of advertising, digital marketing, retailing and consumer behavior.  He is especially interested in techniques that facilitate mental imagery, including dynamic imagery.  His dissertation, Consumer Responses to Implied Motion in Advertising, investigates dynamic imagery using naturalistic processing to assess important advertising outcomes, including involvement, memory performance, and persuasive reactions.  For more information on dynamic imagery and its application in an advertising context, please see the short slideshow at the bottom of this page.  

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© 2019 Brian J. Taillon

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