BRIAN J. TAILLON
Brian Taillon is an Assistant Professor of Marketing at East Carolina University. He holds a Ph.D. in Business Administration (Marketing) from New Mexico State University. His research interests include advertising, marketing communications, branding, consumer behavior and retailing.
A proud graduate of Youngstown State University (2005), Brian earned his Bachelor of Science in Business Administration from the Williamson College of Business. While an undergrad, Brian studied abroad in Adelaide, South Australia at Flinders University. In 2008, Brian graduated with an M.B.A. in Strategic Marketing from The University of Akron.
In Brian's free time, he enjoys working out, traveling and spending time with his family.
This website provides a glimpse of Brian's professional and academic experience. Please feel free to contact him directly by using the "Contact Me" menu above.
Life at ECU
LATEST RESEARCH AND TEACHING
Dr. Taillon’s substantive research interest lies in the areas of advertising, marketing communications, branding, and consumer behavior. His research investigates implied motion, or visual techniques used to facilitate dynamic imagery. He has discovered that brand-related implied motion outperforms non-brand-related implied motion on higher order advertising outcomes in print ads.
Dr. Taillon loves working with students in the classroom and takes his role as an educator very seriously. Driven by his own experience as a student, Dr. Taillon enjoys the challenge of connecting textbook strategy with real-world application. He is especially interested in teaching Marketing Strategy, Advertising, Retail, Marketing Principles, Brand Management, Consumer Behavior, and IMC.